About a year or so ago, I wrote about our City’s flag and referenced a site that rates them. I was horrified to learn that Provo’s flag was one of the worst in the entire country.
After talking with a local vexillologist, we learned that a good flag needs to follow a few important principles –
- Keep it so simple a child can draw it.
- Use symbols unique to a city or area.
- Limit colors to three that contrast well.
- No lettering or seals on flags.
- Make it distinctive from other flags.
Below are two flag designs that I think meet the outlined standards:
For those who have not been that close to this issue, you may not be able to appreciate the difficulty associated with it. It’s been sort of like the overall branding process we went through a few years ago (who knew that we had 115,000 logo experts in the city?). This is why some have asked, “Why not just put the new logo in the center of the flag?” A flag is really timeless and less trendy. Think of the Texas flag.
This has been hard also to balance wanting to run out there with something we feel good about while giving it enough solid association to Provo that we don’t have to explain it too much.
Provo Flag Symbolism
The two flag designs are cut into three sections. The bottom represents the lake, the middle is the mountain, and the upper is the sky.
The stars on the one flag represent the three distinct things that make Provo unique – our people, innovation, and quality of life.
Help us out by voting
While this is a city council decision, I’d like to engage you in helping with the process. Take the poll below and vote on which design you like the most and comment on what, if any, subtle change you’d like to see (emphasis on the word subtle).
Help us out by voting.