As we announced during Provo’s Retail Summit, Provo is going after Trader Joe’s! Of the 2,361 people who took our retail survey, 74% want to see a Trader Joe’s in Provo. As part of Provo City’s WeTellRetail initiative, here are some steps you can take to help us share Provo’s message of opportunity, community and prosperity to Trader Joe’s:
Join the Facebook group!
Join the public group Trader Joes for Provo and invite all of your friends, family and colleagues to join. We will post updates on our progress in recruiting a Trader Joe’s to our community on this page. Share your thoughts, pictures, videos or anything with us explaining why you want to see a Trader Joe’s in Provo.
Write a letter!
Do you have a story why you love Trader Joe’s? Hate driving up to Salt Lake City or Cottonwood Heights to get your Triple Ginger Snaps? Do you dream about Speculoos Cookie Butter? Write down why you love Trader Joe’s and drop your letter off in the Provo Trader Joe’s box located at the Provo 311 counter at the Provo City Center or email your letter to firstname.lastname@example.org. We will be collecting letters over the next couple of months, after which I will personally deliver these letters to Trader Joe’s corporate office in Monrovia, California. We want lots of letters and would love to have a wheelbarrow-load…or two!
Make a YouTube video + win $500!!
Starting today, we are inviting people to create and submit YouTube videos explaining why Provo is a perfect fit for Trader Joe’s. We will be accepting submissions for the next couple of months and will award $500 to the best video based on the following criteria:
- Length between 1 and 4 minutes long (10 points).
- Explain why Provo is the perfect location for a Trader Joe’s (20 points).
- Uploaded to the Facebook group Trader Joes for Provo (20 points).
- Tag the video with #ProvoTraderJoes (5 points).
- Creativity and Uniqueness (25 points)
In any of your social media chatter regarding Trader Joe’s, make sure you use #ProvoTraderJoes.
As a way to encourage and also reward residents who are involved in this fun process, we will be hosting weekly giveaways and challenges! We’ve got some awesome Trader Joe’s swag and prizes (Including limited edition #ProvoRocks shirts!) that we will be giving out every week to the lucky winners! We will be announcing the weekly giveaways on the Trader Joes for Provo Facebook Group – so make sure you join!
I hope you are as excited as I am to participate in Provo’s WeTellRetail Initiative and bring Trader Joe’s to Provo!